Most engaging FIFA WORLD CUP goes to Russia 2018

According to the information given by the fifa on 20th June revealed that Russia 2018 became on of the most engaging FIFA World Cup ever.

Facts and history made on this WC 2018

Approximately 7.5 billion engagements across the FIFA digital platform is found from the fans on the online which resulted in the record-making history for World Cup organizer Russia.

Extracted from FIFA.com

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New digital innovations and initiatives introduced by FIFA including a new bespoke app, broader and more interactive coverage on social media, dedicated reporters for the 32 competing teams and an innovative new visual stories approach played a key role in giving fans more opportunities to connect, follow and engage with all the latest action and breaking news from across the tournament.

FIFA’s social media generated over 580 million interactions, increased responsiveness through a new ‘customer service’ function, and extended the number of followers to more than 128 million.

Two of the main contributors to this growth and deepening of engagement were stunning images from across the 11 Host Cities, and the proliferation of videos that led to over 1.25 billion video views across all official FIFA digital platforms, with more than four million new subscribers to FIFA’s YouTube channel.

The FIFA official app for the tournament became the number one sports app in over 128 countries, while FIFA.com was ranked as the number one football website in the world.

FIFA’s 32 team reporters – delivering content in 16 languages – were able to give fans exclusive content in their team’s native language on multiple platforms as they followed their nation’s journey all the way through, allowing fans to follow their teams throughout the tournament like never before.

FIFA also expanded its coverage to newer audiences, through its official Russian VKontakte account – passing more than one million followers during the tournament – as well as to China on Weibo and WeChat."